Royal Ahrend

The ultimate home office

Royal Ahrend is an international leader in commercial furniture. The portfolio is made up of four well-known brands: Ahrend, Gispen, Presikhaaf and Techo supply end users with sustainable office, learning, healthcare and shopping environments all over the world. Ahrend lacked the right infrastructure for “thuiswerken”, the new platform employees use to select home office furniture purchased by their employer. They asked us if we could make it happen using Optimizely – and we did.

Everything in one place using Optimizely

We built the infrastructure with Optimizely Content Cloud and Optimizely Commerce Cloud. We integrated the products on a multi-brand platform that serves all customer groups in one. In addition, we created a customer-specific web shop, with which Ahrend can integrate the customer’s HR system with a single sign-on. This allows employees to access their employer’s catalogue without the need for a new account. Using this structure, Royal Ahrend can:

• carry out all its communication, production and delivery activities in a user-friendly way.
• serve all customer groups on one platform.
• measure conversion, satisfaction and key touchpoints within each customer journey.
• provide a better service and tweak the proposition for each customer.
• integrate all of its systems into one seamless customer experience in the future.