WWF Nederland

The new platform has been implemented with Optimizely and Salesforce. This makes it easy to manage WWF’s content, marketing automation, personalisation and e-commerce from one CMS. This means they can seamlessly connect information, activation and fund-raising. To maintain consistency with the experience, we designed a design system so that WWF can also be flexible when building pages. The platform offers many advantages:

• Based on the user data Optimizely collects, the visitor is better informed and activated about how he/she can use his/her own resources.
• The content is personalised based on click behaviour.
• Content and campaigns are shown in one screen, and WWF has access to unlimited domains to reach all markets.
• Forms to sign up for events or to make donations are very easy to put together.
• The flow is linked to Salesforce so the processes can be organised better and more efficiently.

The new website is being used by WWF Nederland to start a major movement in which everyone can contribute to the conservation and protection of nature.

WWF saw a 323% growth in donors over a 3-year period. The number of donations increased by 1285%, while the turnover of the webshop grew by 430%. This helped WWF with the big step from making a loss to becoming profitable.