Blauwe Monsters joins digital agency group Conclusion Experience

Digital agency group Conclusion Experience, part of Conclusion, strengthens its performance marketing division with the addition of Blauwe Monsters, a prominent all-round online marketing agency. This collaboration expands Conclusion Experience's service portfolio within the spectrum of online marketing. The union of both parties underscores the shared vision of guiding clients optimally throughout their digital journey.
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Utrecht, August 28, 2023 - Digital agency group Conclusion Experience, part of Conclusion, welcomes all-round online marketing agency Blauwe Monsters. The latter offers services in all areas of online marketing, including SEO, SEA, CRO, content and marketplaces. Blauwe Monsters will thus be strengthening the performance marketing arm of Conclusion Experience, which supports organizations in every area of the digital customer journey and user experience.

The affiliation of Blauwe Monsters with Conclusion Experience perfectly aligns with the ambitions of both companies. With this, the digital agency group is taking a solid step toward its goal of providing clients with end-to-end service. In turn, Blauwe Monsters will benefit from a broader range of services and expertise for their clients. Also, joining Conclusion Experience offers new development prospects for employees.

Continued growth
Conclusion Experience has expanded rapidly in recent years. With the addition of Blauwe Monsters to the portfolio, Conclusion Experience now has eleven labels with a total of more than 460 employees. Blauwe Monsters will continue to operate under its own name, as do the other labels that make up the digital agency group.

Ton Renes, founder of Conclusion Experience, is proud of the arrival of Blauwe Monsters: "Our ambition is to serve customers end-to-end. Before this, expertise in the performance marketing domain was still lacking. As always with expansions, we look for the best party to onboard. Blauwe Monsters is the de facto authority in this field, providing the missing puzzle piece that will allow us to serve customers even better than before. So I am very pleased that they have joined us. I see tremendous opportunities and look forward to working together within our group."

Dennis Stokman, CEO of Blauwe Monsters: "We are very happy to be part of Conclusion Experience. Our market is in a strong consolidation phase. Thus, joining Conclusion Experience is a valuable step in realizing our ambition to be a full-funnel marketing agency. There is also a strong cultural fit, and the move offers our employees promising career opportunities. As part of Conclusion Experience — and thus Conclusion — we will retain both our entrepreneurship and our own proposition, two things that are very important to us. We look forward to continuing to achieve even more great results with and for our customers and employees. And we look forward to energetically investing with the other labels in further organic growth of the group."

Engbert Verkoren, CEO at Conclusion: "Blauwe Monsters is a great addition to our portfolio. The Conclusion ecosystem is a collection of authorities, into which Blauwe Monsters, with its knowledge and experience in online marketing, fits perfectly. Its arrival not only strengthens Conclusion Experience's position as a leading digital agency group but also enables us to serve our Conclusion clients even better with a cohesive service offering."

Details of the acquisition are not being disclosed.

About Conclusion Experience
Conclusion Experience, part of Conclusion, is an agency group that facilitates clients in every area of the digital customer journey and customer experience. The company operates within three areas: digital strategy, development & data, and performance marketing & growth. With a passionate group of professionals, the agency group realizes organizations' digital ambitions end to end, basing itself on their areas of expertise and entrepreneurial spirit. Conclusion Experience consists of 11 businesses and has 460 employees. Learn more:


About Blauwe Monsters
Blauwe Monsters is a full-service online marketing agency. As a leader in SEO, Blauwe Monsters has been helping its clients achieve online growth since 2011.

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